TROBBU's founder and CEO joined Expo CIHAC 2026 in Mexico City with the keynote talk “Exponential Architecture: Green Innovation Without Limits.”
Architecture and hospitality share a responsibility that goes beyond creating attractive spaces: designing environments capable of connecting with people and respecting the places they belong to.
This perspective was part of Expo CIHAC 2026, one of the most important construction, architecture, and design events in Latin America, where Elías Barbosa, founder and CEO of TROBBU, participated as a keynote speaker.
Held from October 14 to 16 at Centro Banamex in Mexico City, the event brought together specialists, developers, and industry leaders to exchange ideas about innovation, technology, and the future of construction.
With an agenda focused on the advances and challenges of the industry, Expo CIHAC became a meeting point for exploring new perspectives on project development and the transformation of spaces — a conversation especially relevant to the hospitality sector, where design, functionality, and the guest experience must evolve together.
Architecture, Innovation, and Sustainability
On October 15, Elías Barbosa joined Expo CIHAC's conference program with the keynote talk "Arquitectura exponencial: innovación verde sin límites" ("Exponential Architecture: Green Innovation Without Limits"), a session dedicated to reflecting on the evolution of architecture and the opportunities that arise when innovation and sustainability are integrated from the design stage.
During his participation, he addressed how hospitality can coexist with biodiversity through construction — a topic of particular relevance in an industry where the natural environment is a fundamental part of the guest experience.
The conversation opened a perspective on how to develop projects that respond to present needs without losing sight of their relationship with the landscape, natural resources, and the communities that surround them.
In an era where traveler expectations are constantly evolving, hotel architecture faces the challenge of finding new ways to integrate comfort, technology, and environmental responsibility.
It is no longer simply a matter of building visually attractive properties, but of considering how each architectural decision can contribute to creating more authentic experiences and spaces that maintain a conscious relationship with their surroundings.
Designing Spaces That Connect With Their Environment
The evolution of hospitality also presents new challenges for architecture.
Today, designing a hotel means thinking beyond rooms or common areas. Spatial layout, material selection, resource optimization, and the relationship with the surroundings all influence both operations and the experience of those who visit.
In this context, innovation offers tools to develop more efficient, functional, and adaptable constructions without overlooking people's well-being.
This vision finds a point of connection with TROBBU Boutique Collection, whose philosophy seeks to integrate architecture, nature, and hospitality in properties that preserve the essence of each destination.
From the selection of locations to the design of its villas and shared spaces, TROBBU's proposal is grounded in a fundamental idea: that the surroundings should be part of the experience and not merely the backdrop that frames it.
Elements such as privacy, connection with nature, wellness experiences, and personalized service therefore take on a central role within its hospitality concept.
A Vision of Hospitality in Constant Evolution
With more than 25 years of experience in the construction and real estate development sectors, Elías Barbosa has participated in projects associated with recognized international hotel brands.
His experience has helped shape TROBBU's proposal, where spatial design and hotel operations are part of a single vision.
His participation in Expo CIHAC 2026 also represents an opportunity to share this perspective with professionals from different disciplines and to be part of the conversations defining the future of the industry.
These gatherings help expand the dialogue around the challenges and possibilities of hotel development — especially at a time when travelers increasingly value personalized experiences, the authenticity of destinations, and a closer connection with their surroundings.
Because creating new hospitality experiences also means rethinking how spaces are designed, how they relate to their surroundings, and what kind of impact they can generate over the long term.
