On October 23 and 24, TROBBU Boutique Collection celebrated the opening of its third destination in Mexico, bringing together guests, partners, and tourism leaders in San Miguel de Allende.
San Miguel de Allende, one of Mexico's most emblematic destinations, was the setting for a special moment for TROBBU Boutique Collection. On October 23 and 24, the brand celebrated the opening of a new destination, bringing together guests, partners, and representatives of the tourism sector to experience firsthand a proposal that combines privacy, design, and luxury hospitality.
More than the inauguration of a new property, this gathering represented an important step in TROBBU Boutique Collection's expansion and its commitment to creating memorable stays in extraordinary destinations.
Known for its colonial architecture, streets steeped in history, and cultural richness, San Miguel de Allende has established itself as one of the favorite destinations for national and international travelers. A setting that connects naturally with TROBBU's philosophy: offering experiences where exclusivity, comfort, and the essence of each place come together.
Two Days to Discover TROBBU San Miguel de Allende
Celebrations began on October 23 with guided tours of the property, where attendees discovered the villas, explored their spaces, and became acquainted with the hospitality concept that distinguishes the brand.
The evening continued with TROBBU Grand Experience, a special gathering at Viñedo Santa Catalina that brought together guests, executives, and partners to celebrate TROBBU's growth, share new projects, and enjoy an evening that concluded with a live performance by The Kooltown.
On October 24, the official inauguration of TROBBU San Miguel de Allende took place, with a ribbon-cutting ceremony attended by Elías Barbosa, founder and CEO of TROBBU, authorities from Guanajuato, representatives of the hospitality industry, and special guests.
Between toasts, tours, and shared moments, attendees took part in a celebration that marked the beginning of a new chapter for the collection.
Both days offered more than a look at the property itself: they revealed the essence of the TROBBU experience — hospitality defined by closeness, personalized details, and the creation of moments that outlast a conventional stay.
A Private Retreat in the Heart of San Miguel
Located less than 800 meters from Jardín Allende, TROBBU San Miguel de Allende brings together 15 private villas, designed to welcome up to eight guests each.
Their spaces combine roominess, comfort, and details thoughtfully designed for every stay: three bedrooms, living areas, terraces, and an outdoor jacuzzi.
The property complements this offering with a restaurant, piano bar, pool, spa, and gym, along with wellness experiences and personalized services.
Every space seeks to strike a balance between privacy and togetherness. From a quiet morning on the terrace to a special dinner or a wellness session, the concept invites guests to enjoy the destination at their own pace, with the convenience of having different experiences within the same property.
Its proximity to the historic center makes it easy to discover the architecture, gastronomy, and cultural richness of San Miguel de Allende, while its alliance with Viñedos San Lucas expands the possibilities of enjoying the region through culinary proposals, tastings, and activities among the vineyards.
This combination makes TROBBU San Miguel de Allende an option for those seeking much more than a place to stay: a space to connect with the destination without giving up the privacy, design, and service of a boutique collection.
A New Chapter for TROBBU Boutique Collection
With this opening, San Miguel de Allende becomes TROBBU Boutique Collection's third destination in Mexico, after Riviera Maya and Costa Yucatán.
The inauguration reflects a vision of hospitality in which luxury is not limited to the facilities, but is found in privacy, attention to detail, and the possibility of connecting with each destination in a different way.
This new chapter also reaffirms the brand's interest in developing proposals that complement the identity of the cities where it operates, integrating wellness, gastronomy, and rest experiences into carefully selected settings.
TROBBU San Miguel de Allende is now part of this story. A new space to discover the city, enjoy its traditions, and create moments that remain long after the stay has ended.
